Key Responsibilities and Required Skills for Weekend Leasing Agent
💰 $ - $
🎯 Role Definition
The Weekend Leasing Agent is the face of the community during weekend hours, responsible for driving occupancy, converting walk-in and digital leads into signed leases, conducting property tours, and delivering best-in-class resident experiences. This role requires strong leasing and sales acumen, familiarity with leasing software (e.g., Yardi, AppFolio, Entrata), strict adherence to Fair Housing regulations, and the ability to operate independently while representing the leasing office and property management brand. Weekend Leasing Agents often work Friday evenings through Sundays and are critical to maximizing weekend traffic and ensuring seamless move-ins and resident support.
📈 Career Progression
Typical Career Path
Entry Point From:
- Leasing Consultant / Leasing Specialist
- Customer Service Representative in property management or hospitality
- Retail or sales associate with strong closing and customer service metrics
Advancement To:
- Senior Leasing Agent / Leasing Manager
- Assistant Property Manager
- Community Manager / On-site Property Manager
Lateral Moves:
- Resident Retention Specialist
- Leasing & Marketing Coordinator
- Leasing Trainer or Onboarding Specialist
Core Responsibilities
Primary Functions
- Greet, qualify and convert walk-in, phone, and digital leads into scheduled tours and leased units through consultative selling and active listening, consistently meeting weekend occupancy and leasing targets.
- Conduct professional, informative property and model-unit tours that highlight community amenities, floor plans, pricing, and value propositions while tailoring the presentation to each prospect’s needs and lifestyle.
- Manage the full leasing lifecycle: complete rental applications, run credit and background checks, verify employment and rental history, prepare lease documents, obtain signatures, and collect security deposits in accordance with company policy.
- Accurately process and submit rental applications and leases through property management platforms (e.g., Yardi, AppFolio, Entrata), ensuring data integrity, timely approvals, and clerical compliance.
- Maintain up-to-date knowledge of current rental rates, concessions, availability, and special promotions and communicate pricing and move-in incentives effectively to prospects.
- Ensure strict compliance with Fair Housing laws and internal leasing policies during all marketing, advertising, showing, and screening activities; document interactions when required.
- Follow up proactively with leads via phone, email, text, and CRM to nurture prospects, overcome objections, re-engage previous visitors, and increase conversion rates.
- Prepare and deliver accurate move-in paperwork, perform move-in orientations, and coordinate keys and access with maintenance and operations teams to guarantee a smooth resident arrival.
- Collect rent, fees, deposits, and prorations at move-in as required, process payments through the designated POS or resident portal, and maintain accurate records.
- Create and maintain professional merchandise areas, leasing office presentation, and model suite staging to reflect current marketing and brand standards.
- Track and report weekend traffic, leads, conversions, occupancy, and other key performance indicators to the Property Manager using weekly and monthly leasing reports.
- Coordinate and communicate with the on-call and maintenance teams regarding guest access, urgent repairs, and scheduled showings to provide a seamless prospect and resident experience.
- Execute community marketing initiatives including open houses, on-site events, social media posts, signage, door-knocking canvases, and digital outreach to generate high-quality leads.
- Conduct daily prospect follow-ups, appointment confirmations, and reminder communications to reduce no-shows and maximize weekend productivity.
- Educate prospects and residents on community policies, amenity hours, parking, pet policies, and maintenance request procedures to set clear expectations and reduce misunderstandings.
- Assist in resident retention activities such as renewal outreach, welcome-back communications, and community engagement to support overall occupancy stability.
- Complete pre-move-in and move-out inspections with attention to detail, document unit conditions, and coordinate with maintenance to ensure turnover readiness.
- Maintain accurate and compliant resident and prospect files, documentation of disclosures, and required leasing records for audit and compliance purposes.
- Review and escalate application denials and compliance exceptions with Property Manager, providing clear documentation and rationale.
- Manage multiple priorities in a fast-paced weekend environment, triaging prospect inquiries, walk-ins, scheduled tours and urgent resident needs while maintaining high service standards.
- Participate in periodic weekend promotional campaigns and special leasing events to drive demand during peak touring days, offering flexible scheduling and extended hours when required.
- Assist with light administrative duties such as answering phones, processing mail and packages, ordering leasing supplies, and updating listing platforms (Craigslist, Apartments.com, Zillow, company website).
Secondary Functions
- Support the Property Manager with weekly occupancy and pipeline reports, competitive market analyses, and curated lead lists for remarketing.
- Train and mentor new or part-time weekend staff on leasing processes, software use, compliance expectations, and customer service best practices.
- Work with the marketing team to provide feedback on listing copy, photos, pricing strategy, and resident testimonials to improve digital lead quality.
- Conduct periodic market tours and surveys to capture competitor pricing, amenity offerings, and local promotions; recommend adjustments to remain market competitive.
- Assist with coordinating vendor access and inspections for turnover repairs and preventative maintenance tasks on weekend schedules.
- Participate in quarterly business reviews and brainstorming sessions to identify process improvements and leasing playbook updates.
- Support ad-hoc administrative requests from property management such as data exports, updated brochures, floor plan uploads, and signage orders.
- Maintain and update the CRM and calendar with accurate follow-up reminders and appointment outcomes to optimize lead nurture workflows.
Required Skills & Competencies
Hard Skills (Technical)
- Proficient with property management and leasing platforms such as Yardi, AppFolio, Entrata, RealPage or other CRM/PM tools commonly used in multifamily leasing.
- Strong knowledge of Fair Housing laws, lease agreements, rental application processing, background checks, and credit screening best practices.
- Experience using POS systems, resident portals, and payment processing platforms to collect rent, deposits, and fees.
- Skilled in digital lead management, IDX/listing portals (Apartments.com, Zillow, RentPath), and social media platforms for community marketing.
- Ability to generate and interpret leasing reports, occupancy metrics, traffic-to-lease conversion rates, and basic Excel/Google Sheets data entry.
- Proficiency with Microsoft Office (Outlook, Word, Excel) and Google Workspace for documentation, email communication, and scheduling.
- Familiarity with tenant screening services, eviction history checks, and income verification procedures.
- Competent in preparing legal lease documentation, addendums, renewals, and maintaining record retention for audits.
- Basic cash handling and reconciliation skills, including processing security deposit receipts and move-in prorations.
- Experience coordinating maintenance work orders, move-in/move-out inspections, and unit turn processes within a property management workflow.
Soft Skills
- Exceptional customer service orientation with a professional and welcoming demeanor; able to build rapport quickly with prospects and residents.
- Strong sales and closing skills with the ability to overcome objections, negotiate rent and concessions, and convert prospects into signed leases.
- Outstanding written and verbal communication skills for follow-up, scheduling, and clear documentation of interactions.
- High level of organization, attention to detail, and time management to juggle multiple leasing appointments and administrative tasks during busy weekend shifts.
- Problem-solving aptitude, resourcefulness, and the ability to escalate issues appropriately while maintaining composure under pressure.
- Team player mentality with the ability to collaborate effectively across operations, maintenance, and marketing teams.
- Adaptability and flexibility to work varying weekend schedules, holiday hours, and special event coverage.
- Professional presentation and strong interpersonal skills to represent the brand positively in community outreach and networking events.
- Empathy and conflict-resolution skills for addressing resident concerns and de-escalating sensitive situations.
- Initiative and self-motivation to proactively generate leads, follow up consistently, and meet or exceed occupancy goals.
Education & Experience
Educational Background
Minimum Education:
- High school diploma or GED.
Preferred Education:
- Associate’s degree or Bachelor’s degree in Business, Hospitality, Marketing, Real Estate, or related fields.
Relevant Fields of Study:
- Business Administration
- Hospitality Management
- Marketing
- Real Estate / Property Management
Experience Requirements
Typical Experience Range:
- 0–3 years of leasing, customer service, retail sales, or hospitality experience; many employers accept entry-level candidates with strong sales aptitude.
Preferred:
- 1–2 years of experience specifically in multi-family residential leasing, apartment communities, or property management with track record of meeting leasing goals and familiarity with property management software.
If you’d like, I can convert this into a short job posting, interview guide, or a tailored checklist for hiring managers to evaluate Weekend Leasing Agent candidates.