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Key Responsibilities and Required Skills for Writing Worker

💰 $45,000 - $85,000

WritingContentMarketingCommunicationsSEO

🎯 Role Definition

The Writing Worker is a versatile content professional who researches, drafts, edits, and publishes clear, compelling, and SEO-focused copy across a range of channels (website, blog, email, social media, product, and marketing collateral). This role partners with marketing, product, design, and subject-matter experts to develop content that drives organic traffic, user engagement, lead generation, and brand trust. The ideal candidate understands SEO best practices, audience-first storytelling, content measurement, and modern content operations including CMS workflows and AI-assisted drafting tools.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Junior Content Writer / Content Coordinator
  • Copywriter or Marketing Assistant
  • Journalist or Communications Associate

Advancement To:

  • Senior Content Writer / Senior Copywriter
  • Content Strategist or Content Manager
  • Head of Content, Editorial Director, or Director of Content Marketing

Lateral Moves:

  • SEO Specialist / SEO Content Strategist
  • UX Writer / Product Content Designer
  • Email Marketing Specialist / Social Media Content Lead

Core Responsibilities

Primary Functions

  • Research, plan, and write long-form, SEO-optimized articles and blog posts (1,200–3,000+ words) that target prioritized keywords, answer user intent, and drive organic traffic and backlinks.
  • Produce concise, persuasive marketing copy for landing pages, product pages, and paid ads, optimized for conversion rates and A/B testing.
  • Create engaging email campaigns, nurture sequences, and onboarding copy that follow best practices for deliverability, personalization, and CTA performance.
  • Draft social media copy and micro-content tailored to platform tone, audience behavior, and campaign objectives while following brand voice guidelines.
  • Develop and maintain editorial calendars, prioritize content projects by business impact, and coordinate deadlines across cross-functional teams.
  • Conduct keyword research and SEO competitive analysis using tools like Ahrefs, SEMrush, Moz, or Google Keyword Planner to inform content topics and optimization opportunities.
  • Optimize existing content for search performance and conversions by updating meta tags, headings, schema, internal linking, and content structure.
  • Produce product documentation, help articles, FAQs, and knowledge base content that reduces support load and improves user self-service.
  • Interview subject-matter experts, synthesize technical input, and translate complex concepts into clear, accurate, audience-appropriate copy.
  • Edit and proofread copy for grammar, tone, accuracy, clarity, and brand consistency; apply AP, Chicago, or in-house style guides as required.
  • Collaborate with designers to create content that aligns with visual layouts, ensuring copy fits UX patterns and accessibility standards.
  • Write and maintain thought leadership pieces, white papers, case studies, and executive-level communications that reinforce brand authority.
  • Localize and adapt content for international markets in partnership with localization teams and vendors, ensuring cultural and linguistic accuracy.
  • Create and maintain content templates, style guides, and governance documentation to scale a consistent content production process.
  • Perform content audits to identify gaps, cannibalization, and opportunities for content consolidation or expansion, producing prioritized action plans.
  • Incorporate on-page and technical SEO recommendations from engineering and SEO teams, and help implement schema markup and canonical tags where applicable.
  • Use analytics (Google Analytics, Search Console, or similar) to measure content performance, create weekly/monthly reports, and iterate on content strategy based on data.
  • Support demand generation and product marketing with campaign messaging, sales enablement collateral, and case study development that aligns with go-to-market plans.
  • Manage multiple content projects simultaneously, balancing speed-to-publish with quality and stakeholder alignment.
  • Train and mentor junior writers, freelancers, and contractors; provide constructive editorial feedback and maintain editorial quality across contributors.
  • Leverage AI and LLMs (e.g., GPT/Claude) to accelerate drafting, ideation, and outline creation while ensuring human-led fact-checking and brand-appropriate tone.
  • Ensure all content complies with legal, regulatory, and accessibility requirements (e.g., ADA, GDPR-related wording) in collaboration with legal counsel.

Secondary Functions

  • Support ad-hoc content requests and rapid-response communications for PR or executive teams during product launches or incidents.
  • Assist with building and maintaining content workflows in CMS platforms (WordPress, Contentful, Drupal), including metadata, tagging, and publishing schedules.
  • Contribute to the organization's content strategy, including pillar topics, cluster modeling, and editorial KPIs tied to traffic and leads.
  • Collaborate with marketing operations to translate content needs into campaign assets, UTM tagging, and pipeline-tracking processes.
  • Participate in sprint planning and agile ceremonies when working with product teams to align content delivery with release cycles.
  • Help run user research or content usability tests to refine messaging, microcopy, and help center effectiveness.
  • Support brand and communications teams during product launches with coordinated messaging and distribution planning.
  • Maintain an up-to-date competitive content landscape and report on emergent content formats, trends, and opportunities.
  • Provide subject-matter writing coverage for customer success materials and training resources as needed.
  • Coordinate with multimedia teams to repurpose written content into videos, podcasts, infographics, and presentations.

Required Skills & Competencies

Hard Skills (Technical)

  • SEO content writing and on-page optimization (meta titles, meta descriptions, headings, schema).
  • Keyword research and content gap analysis using Ahrefs, SEMrush, Moz, or Google Keyword Planner.
  • Content Management Systems (WordPress, Contentful, Drupal) — publishing, templating, and metadata management.
  • Google Analytics, Google Search Console, and basic data analysis to measure content performance and inform decisions.
  • CMS-based content governance and editorial workflow tools (e.g., Asana, Trello, Jira, Airtable).
  • Familiarity with marketing automation and email platforms (Mailchimp, HubSpot, Marketo, Salesforce).
  • Strong editing and proofreading skills; knowledge of AP Style or Chicago Manual of Style.
  • Experience creating briefs and collaborating with designers, developers, and SEO specialists.
  • Basic HTML and CSS knowledge for content formatting and troubleshooting.
  • Experience with AI-assisted writing tools and LLM prompting (GPT, Claude) while adhering to verification and quality standards.
  • Familiarity with accessibility best practices (WCAG) for written content and alt-text creation.
  • Experience writing diverse formats: blog posts, landing pages, case studies, white papers, press releases, and social copy.
  • Knowledge of content optimization tools such as Yoast SEO, SurferSEO, or Clearscope.

Soft Skills

  • Exceptional written and verbal communication — clear, concise, and persuasive storytelling.
  • Strong research skills with the ability to synthesize complex information into audience-friendly copy.
  • Excellent attention to detail and commitment to editorial quality and consistency.
  • Project and time management skills with the ability to prioritize competing deadlines.
  • Collaborative mindset and experience working cross-functionally with product, marketing, design, and legal teams.
  • Adaptability to fast-paced environments and changing priorities.
  • Critical thinking and data-informed decision-making to iterate and improve content outcomes.
  • Empathy and audience-first orientation to craft useful, user-centered content.
  • Mentorship and leadership abilities when guiding junior writers and external contributors.
  • Resilience under deadline pressure and an ownership mentality for content outcomes.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's degree in English, Journalism, Communications, Marketing, or equivalent professional writing experience.

Preferred Education:

  • Bachelor’s or Master’s degree in English, Journalism, Communications, Marketing, or related field; certifications in SEO, content marketing, or digital marketing (e.g., HubSpot Content Marketing, Google Analytics).

Relevant Fields of Study:

  • Journalism
  • English / Literature
  • Communications
  • Marketing
  • Technical Writing

Experience Requirements

Typical Experience Range:

  • 2–5 years professional writing experience creating digital content, copywriting, or journalism.

Preferred:

  • 3–7+ years of content experience in B2B SaaS, tech, e-commerce, or agency environments with demonstrated results in organic traffic growth, content-led lead generation, or conversion optimization.
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