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Key Responsibilities and Required Skills for Yoga Coordinator

💰 $35,000 - $55,000

WellnessOperationsYoga

🎯 Role Definition

The Yoga Coordinator is a hands-on operations and community-building leader responsible for day-to-day studio management, class and teacher coordination, student experience, event and workshop planning, local outreach, and the execution of marketing and administrative tasks that drive attendance, retention, and revenue growth. This role requires a mix of studio operations expertise, familiarity with scheduling and CRM tools (Mindbody, WellnessLiving, Acuity), strong interpersonal skills, basic financial literacy, and a service-oriented approach to supporting teachers and students.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Yoga Instructor / Group Fitness Instructor
  • Studio Assistant / Front Desk Associate
  • Events or Community Coordinator in wellness sector

Advancement To:

  • Studio Manager
  • Director of Wellness Programs
  • Operations Manager / Regional Studio Manager

Lateral Moves:

  • Events & Retreat Coordinator
  • Community Outreach & Partnerships Manager

Core Responsibilities

Primary Functions

  • Plan, manage and optimize weekly class schedules by analyzing attendance patterns, instructor availability, peak times and community needs to maximize studio utilization and revenue.
  • Recruit, interview, onboard and manage yoga teachers and substitute instructors, including negotiating contracts, coordinating training/mentoring, and maintaining an up-to-date roster of teaching staff.
  • Maintain and operate class scheduling and membership management software (e.g., Mindbody, WellnessLiving, Acuity) to create classes, manage waitlists, process bookings and resolve booking conflicts.
  • Execute student-facing operations at the front desk: check-ins, membership purchases and renewals, class drop-ins, shooting timely communications about cancellations and schedule changes, and ensuring an excellent first impression for new students.
  • Coordinate payroll and invoicing for teachers and contractors, verify class counts and payouts, reconcile teacher reports and communicate payment schedules and policy changes clearly.
  • Design, manage and promote specialty programs, workshops, teacher training modules and retreats — handling logistics, registration, vendor management and post-event feedback collection to improve future offerings.
  • Implement and monitor studio retail and point-of-sale operations including inventory control for yoga retail (mats, props, apparel), merchandising, pricing updates and monthly sales reporting.
  • Develop and implement retention strategies such as membership plans, loyalty programs, class packs, targeted promotions, and follow-up outreach to reduce churn and increase lifetime value.
  • Build and execute local marketing tactics in partnership with marketing or social media teams: email campaigns, newsletters, targeted ads, community events, cross-promotions with local businesses and SEO-friendly content to drive organic search traffic.
  • Serve as primary customer service escalation point: resolve customer service issues, complaints, and refund requests with diplomacy and in accordance with studio policies while protecting the customer experience and studio reputation.
  • Coordinate and ensure compliance with health, safety and sanitation protocols (including COVID-19 policies as applicable), maintain first-aid/CPR readiness, and manage safety incident reporting and follow-up.
  • Maintain studio facilities and equipment scheduling for cleaning, repairs, HVAC, and supplies; coordinate with vendors for maintenance and ensure studio spaces are safe, welcoming and on-brand.
  • Monitor key performance indicators (KPIs) including attendance, revenue by class, average revenue per user (ARPU), membership conversion rates, no-show rates and other metrics; prepare monthly reports and data-driven recommendations for leadership.
  • Facilitate teacher development: organize regular teacher meetings, continuing education opportunities, class sequencing reviews and feedback loops to maintain high instructional quality.
  • Oversee student intake and onboarding processes, including trial offers, orientation sessions, consent waivers, liability forms, membership contracts and data entry to ensure legal and operational completeness.
  • Manage online class delivery and hybrid operations: schedule and coordinate livestream classes, record and upload on-demand content, troubleshoot basic AV and streaming issues and liaise with tech vendors when required.
  • Develop and maintain partnerships with local businesses, community centers, health practitioners and influencers to expand outreach, cross-promote events and create referral pipelines.
  • Lead special events logistics for studio-hosted happenings (e.g., full moon yoga, charity classes, seasonal festivals) from budgeting and promotion through day-of coordination and post-event reconciliation.
  • Create and maintain up-to-date written policies and SOPs for front desk operations, teacher contracts, scheduling, refunds, and emergency response to ensure consistency and operational scalability.
  • Manage studio budget items including petty cash, monthly subscriptions, payroll forecasts, and vendor invoices, and assist leadership with financial planning and cost optimization recommendations.
  • Collect qualitative and quantitative feedback through surveys, NPS, and face-to-face conversations, synthesize insights and implement iterative program or service changes to improve satisfaction and retention.
  • Enforce booking policies (cancellation, late arrival, no-show) and communicate policy changes to customers and staff, ensuring fair and consistent application to maintain revenue integrity.
  • Maintain accurate records for insurance, teacher certifications (RYT-200/500), liability waivers, and any required local licenses or permits; coordinate renewals and documentation storage.
  • Implement inclusive, accessible programming by coordinating adaptive classes, family or community accessibility initiatives and training staff on inclusive language and accommodations.
  • Support strategic growth initiatives such as opening additional class locations, piloting membership tiers, launching corporate wellness programs and scaling community outreach plans.

Secondary Functions

  • Support ad-hoc reporting requests and deliver concise operational summaries for senior leadership to inform pricing, scheduling and staffing decisions.
  • Contribute to the studio’s strategic roadmap by offering insights from frontline operations, teacher feedback and customer behavior to shape new product and program offerings.
  • Collaborate cross-functionally with marketing, finance, HR and facilities teams to translate business needs into executable operational plans and timelines.
  • Participate in monthly planning meetings and agile-style sprints for event rollouts, seasonal campaigns and system upgrades to continuously improve studio operations.

Required Skills & Competencies

Hard Skills (Technical)

  • Proficiency with studio management and scheduling platforms (Mindbody, WellnessLiving, Acuity Scheduling) and ability to configure classes, waitlists and memberships.
  • Experience with POS systems and retail inventory management (Square, Vagaro, Lightspeed or similar).
  • Strong spreadsheet skills (Excel / Google Sheets) for reporting, pivot tables and basic data analysis of attendance and revenue metrics.
  • Familiarity with CRM and email marketing tools (Mailchimp, Constant Contact, ActiveCampaign) to execute targeted campaigns and newsletters.
  • Basic financial literacy: budgeting, invoice reconciliation, teacher payroll calculation, and P&L awareness.
  • Event planning and logistics management for workshops, retreats and in-studio events, including vendor/vendor contracting experience.
  • Social media content creation and scheduling experience (Instagram, Facebook, TikTok) and basic knowledge of SEO best practices for local search.
  • Knowledge of multiple yoga styles and standards (Vinyasa, Hatha, Restorative, Yin, Prenatal) and ability to evaluate teacher class descriptions for clarity and quality.
  • CPR/First Aid certification (or willingness to obtain) and understanding of basic safety protocols and emergency procedures.
  • Familiarity with livestream and hybrid class technologies (Zoom, Vimeo, OBS) and troubleshooting basic AV issues.

Soft Skills

  • Exceptional verbal and written communication skills for interacting with students, teachers and community partners.
  • Strong organizational skills and meticulous attention to detail when managing schedules, contracts and inventory.
  • Customer-service orientation with a calm, empathetic demeanor for handling complaints and escalations.
  • Leadership and team-building capability to mentor instructors and align staff around service standards and goals.
  • Problem-solving and conflict-resolution skills to address scheduling issues, interpersonal conflicts and operational hiccups.
  • Time management and prioritization in a fast-paced, multi-stakeholder environment.
  • Community-building mindset and the ability to foster inclusive, welcoming studio culture.
  • Adaptability and resilience to manage changing public health guidance, seasonal demand and last-minute staffing changes.
  • Sales aptitude with consultative approach to convert trials into memberships and upsell workshops or retail.
  • Detail-oriented policy enforcement and integrity with respect to financial controls and teacher payments.

Education & Experience

Educational Background

Minimum Education:

  • High school diploma or GED; equivalent professional experience in studio operations or hospitality accepted.

Preferred Education:

  • Associate’s or Bachelor’s degree in Business Administration, Kinesiology, Hospitality Management, Recreation, or related field.

Relevant Fields of Study:

  • Business Administration / Management
  • Kinesiology / Exercise Science
  • Hospitality / Event Management
  • Marketing / Communications
  • Community Health / Public Health

Experience Requirements

Typical Experience Range:

  • 1–5 years working in a yoga studio, fitness center, community wellness program or comparable customer-facing operations role.

Preferred:

  • 3+ years of direct studio operations or program coordination experience, including documented success with scheduling platforms (Mindbody, WellnessLiving), teacher management, event production and basic financial responsibilities. Preference for candidates with an RYT-200 certification and demonstrated community outreach or marketing experience.
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