Key Responsibilities and Required Skills for Yoga Program Analyst

🎯 Role Definition

The Yoga Program Analyst is a hybrid operations and analytics role responsible for designing, evaluating, and optimizing yoga and wellness programming across studios, digital platforms, or community partners. This role combines program management, curriculum design, instructor development, membership analytics, and community outreach. The Yoga Program Analyst uses quantitative and qualitative data to improve class offerings, increase retention and revenue, and ensure high-quality student and teacher experiences. Ideal candidates have experience in wellness programming or education, strong data and reporting skills, and a customer-first mindset.

📈 Career Progression

Typical Career Path

Entry Point From:

Yoga Program Coordinator / Studio Coordinator
Community Programs Associate or Wellness Coordinator
Data Analyst / Operations Analyst within the fitness & wellness sector

Advancement To:

Senior Program Analyst / Program Manager, Yoga & Wellness
Director of Programming or Head of Studio Operations
Product Manager, Wellness Content or Community Partnerships

Lateral Moves:

Instructor Development Manager
Membership & Retention Manager
Community Partnerships Manager

Core Responsibilities

Primary Functions

Design, implement, and continuously optimize yoga program curricula and class sequencing across in-person and digital channels, ensuring alignment with organizational brand, pedagogy, and student progression goals.
Conduct comprehensive program evaluations by defining KPIs (attendance, retention, capacity utilization, revenue per class, lifetime value) and building dashboards to track trends, forecast demand, and inform pricing or scheduling decisions.
Lead instructor development initiatives including onboarding pipelines, continuing education workshops, performance coaching, and standardized teaching rubrics to raise overall teaching quality and student satisfaction.
Analyze membership and attendance datasets (POS, CRM, booking platforms) to identify churn drivers and retention opportunities; develop targeted interventions such as workshops, drip campaigns, and program bundles to increase retention and lifetime value.
Manage annual program calendars and seasonal campaign planning—coordinate launches of specialty series, teacher-led workshops, retreats, and community events while ensuring cross-functional readiness (marketing, operations, finance).
Partner with marketing to translate analytics into actionable growth campaigns—segment members, create conversion funnels for trial-to-member journeys, and validate campaign ROI using A/B testing and cohort analysis.
Oversee class scheduling and capacity planning using scheduling software (e.g., Mindbody, WellnessLiving) to maximize utilization, reduce no-shows, and balance instructor workload with demand signals.
Create standardized reporting packages for senior leadership and studio managers that include weekly attendance summaries, revenue attribution, program health scores, and recommendations tied to business outcomes.
Drive student experience improvements by collecting and analyzing qualitative feedback (post-class surveys, NPS, reviews) and collaborating with instructors and operations to remediate issues and iterate on class formats.
Develop and manage budgets for program initiatives—produce cost-benefit analyses for new series, estimate instructor and venue costs, and monitor P&L impact of programming changes.
Conduct competitive market research and benchmarking to identify emerging yoga modalities, pricing strategies, and partnership opportunities that can be piloted and scaled.
Lead pilot programs from concept to evaluation including recruitment of participants, definition of success metrics, data collection, and post-pilot reporting with clear go/no-go recommendations.
Establish and maintain partnerships with community organizations, corporate clients, schools, and healthcare providers to expand reach, secure contracts, and co-create programs that meet target demographic needs.
Maintain rigorous data hygiene—ensure integrations between booking, payment, CRM, and reporting systems are accurate and that member lifecycle data is reliable for modeling and forecasting.
Translate program insights into operational process changes—update instructor manuals, class templates, and SOPs to reflect best practices discovered through analysis.
Facilitate stakeholder meetings and monthly program reviews to present findings, align on priorities, and secure resources needed to execute new initiatives.
Champion accessibility, inclusivity, and safety practices across programming; advise on class modifications, language, and marketing that serve diverse student populations.
Manage and prioritize a pipeline of program improvement projects; use agile principles to run sprints, set milestones, and deliver iterative improvements with measurable impact.
Build and maintain content libraries (class plans, cueing guides, video content) that enable consistent delivery of classes across locations and support instructor training.
Lead reporting and compliance related to grants, community-funded programs, or corporate wellness contracts—track deliverables, outcomes, and required documentation.
Serve as subject matter expert for technology implementations related to member experience and program operations, including piloting new tools, mapping user journeys, and training staff.
Develop retention-focused initiatives such as progressive series, levels-based curriculum, and membership incentives to convert trial users into repeat attenders and brand advocates.
Monitor instructor performance metrics (attendance, student feedback, no-show rates) and partner with HR/operations to manage coaching, compensation bands, and incentive structures.
Prepare and present quarterly business cases for new program investments, including TAM (total addressable market) analysis, pricing strategy, and five-quarter financial projections.
Coordinate with legal/compliance teams on waivers, certifications, and insurance requirements for new program types (e.g., aerial, hot yoga, therapeutic modalities).

Secondary Functions

Support ad-hoc data requests and exploratory data analysis for cross-functional stakeholders.
Contribute to the organization's data strategy and roadmap by identifying needed tracking events and metrics for program success.
Collaborate with business units to translate data needs into engineering requirements and product enhancements.
Participate in sprint planning and agile ceremonies within the data engineering and curriculum teams.
Assist with daily studio operations during peak periods, including front-desk coverage, scheduling adjustments, and student escalations.
Draft clear program documentation and training materials for instructors, operations staff, and franchise partners.
Help coordinate guest teacher logistics, travel, and contractual agreements for special events.
Support membership support escalations by reviewing member histories, offering program-based solutions, and tracking resolution outcomes.
Maintain a calendar of certifications and continuing education credits across instructors to ensure compliance and professional development.

Required Skills & Competencies

Hard Skills (Technical)

Program design and curriculum development for yoga and wellness modalities; ability to document class plans, progressions, and learning outcomes.
Data analysis and visualization: strong command of Excel (pivot tables, advanced formulas) and experience with BI tools such as Tableau, Power BI, or Looker to create dashboards and executive reports.
Experience with scheduling and studio management systems (e.g., Mindbody, WellnessLiving, Pike13) including API integrations and reporting exports.
CRM and membership analytics: practical experience with Salesforce, HubSpot, or vertical CRMs to segment users, orchestrate campaigns, and measure retention.
SQL proficiency for pulling membership and attendance cohorts and performing ad-hoc analysis.
Familiarity with digital analytics platforms (Google Analytics, Mixpanel) to evaluate on-demand content consumption and conversion funnels.
Financial acumen: budgeting, cost modeling, and ROI analysis for program initiatives and events.
Project management skills with tools like Asana, Jira, or Trello; ability to run pilots, sprints, and cross-functional initiatives.
Experience with customer feedback tools and survey platforms (NPS, Typeform, SurveyMonkey) for program evaluation and quality improvement.
Knowledge of accessibility, safety, and certification standards relevant to yoga instruction (risk management, waivers, insurance).

Soft Skills

Strong written and verbal communication tailored to instructors, leadership, and community stakeholders.
Empathy and cultural sensitivity to design inclusive programming for diverse populations and abilities.
Analytical problem solving with an ability to convert complex data into concise recommendations and action plans.
Facilitation and training skills to coach instructors and deliver professional development.
Relationship-building and stakeholder management—comfortable negotiating with partners and resolving conflicts.
Organizational skills with attention to detail and ability to manage multiple, concurrent initiatives.
Adaptability in fast-paced environments and ability to prioritize based on business impact.
Creative thinking for developing novel program formats and community engagement strategies.
Customer-centric mindset with a focus on improving student outcomes and lifetime engagement.
Leadership presence and influence without direct authority; able to drive cross-functional execution.

Education & Experience

Educational Background

Minimum Education:

Bachelor’s degree or equivalent experience in a relevant field such as Kinesiology, Exercise Science, Business Administration, Public Health, or Data Analytics.

Preferred Education:

Bachelor’s or Master’s degree in Program Evaluation, Education, Public Health, Business Analytics, or a related field.
Certifications in Yoga (200-hour RYT minimum preferred) or equivalent teaching credentials and continuing education certifications.

Relevant Fields of Study:

Kinesiology, Exercise Science, or Physical Education
Public Health, Community Health, or Wellness Management
Business, Management, or Nonprofit Administration
Data Analytics, Statistics, or Information Systems
Education, Adult Learning, or Curriculum Design

Experience Requirements

Typical Experience Range: 2–6 years of combined experience in program management, data analysis, or operations within fitness, wellness, community education, or nonprofit sectors.

Preferred:

3+ years managing or analyzing program performance in a yoga studio, wellness organization, or community programs setting.
Demonstrated experience with scheduling systems, CRM tools, and data visualization platforms.
Proven track record of launching successful programs that increased attendance, revenue, or retention.
Experience managing instructor relationships, continuing education programs, and community partnerships.